Digital Marketing Manager

Job Description

Vacancy

Not specific

Job Context

Workplace and Office Time: Work from home or at the office. Working hours will be 8 hours daily preferably (Mon to Friday) from 7 pm to 2 am BD time

Job Responsibilities

• Create a digital marketing strategy and implementation plan
• Hire and manage agencies or freelancers for the digital marketing needs
• Review and analyze performance reports of all digital marketing efforts on a weekly, bi-weekly, and monthly basis and create the following action plans
• Identifying and implementing necessary marketing tools and resources
• Plan, develop and execute country-wide digital programs and campaigns, including online advertising, website strategy, and design, social media, mobile, and deliverables. Interfacing with marketing communications functions, as well as PR, and events.
• SEO, Email, and Brand Marketing:
• Implement and improve organic SEO, Google PPC campaign
• Design, build and implement modern Email, and SMS campaigns using content marketing funnels.
• Design and Implement event planning, and event organizing for branding
• Content Marketing:
• Design content marketing strategies and set short-term goals.
• Undertake content marketing initiatives to achieve business targets.
• Produce high-quality content by collaborating with designers, developers, and writers.
• Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
• Regularly deliver engaging content.
• Edit, proofread, and improve the content.
• Generate ideas to increase customer engagement
• Managing a content marketing budget.
• Measuring the results of marketing activity to inform future marketing campaigns.
• Optimize content considering SEO and Google Analytics.
• Driving traffic and engagement that translates to sales and brand promotion
• Analyzing web traffic metrics.
• Ensure a strong web presence on various channels.
• Social Media Marketing:
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
• Ensure brand consistency in copy through tone, voice, and terminology
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Core Competency Requirements:

Employment Status

Full-time

Educational Requirements

• MBA/Bachelor’s degree preferably in Marketing,
• Certified Digital Marketer is preferred
• Educational qualifications will be considered for relevant experience applicants.

Experience Requirements

• 7 to 10 year(s)

Additional Requirements

• Minimum 7 to 10 years of experience in the marketing domain, preferably in advertising or digital marketing agencies,
• Minimum 4 to 5 years of experience to run digital marketing campaigns
• Managerial experience in leading sales and/or marketing teams.
• Ability to work remotely (or offshore) with minimum supervision
• Keen to learn new technologies, tools, and resources.
• Candidates must be creative and have innovative ideas.
• Ability to work in a cross-cultural environment, preferably with western cultures
• Deep understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
• Proven experience in B2C/B2B lead generation, lead nurturing, and customer journey mapping.
• Experience in collaborating with marketing team members to identify opportunities to increase lead performance and database performance.
• Have practical experience in driving end-to-end direct marketing execution and results in analysis.
• Well-organized and efficient team management skills require delegating clear job direction, providing effective task workflow, building reporting process, implementing a timely feedback process, and ensuring overall accountability to meet targets.
• Must be target-driven to meet the company’s goals.
• Strong communication skills to facilitate marketing automation tactics/strategies and work with cross-functional teams to ensure implementation.
• Ability to use Office applications (Word Excel, PowerPoint, Visio, etc.)
• Should have hands-on experience on the following or similar tools:
• Infusionsoft, Get Response (For Email Autoresponder/email campaign and sales funnel),
• Vcita, Calendy (For Call scheduling),
• Instapage (For landing page and sales page build-up),
• Twillo, SimpleText (For SMS campaign and marketing),
• Google Ads, Google Analytics, semrush, webmaster (For SEO and Data Analytics),
• Slack, Zoom, Webinar (For virtual and remote workspace)

Job Location

Dhaka

Salary

Negotiable

Compensation & Other Benefits

• Weekly 2 holidays
• Paid Holidays
• Major National Holidays (Few of them)
• Salary Review: Yearly
• 2 Festival Bonus
• Gym Membership
• Excellent working environment

Job Qualification

• MBA/Bachelor's degree preferably in Marketing,
• Certified Digital Marketer is preferred
• Educational qualifications will be considered for relevant experience applicants.