Digital Marketing Manager –

Digital Marketing Manager


  • IT & Telecommunication
  • Full time
  • 12 months ago
  • Dhaka

Job Description


Not specific

Job Context

    Workplace and Office Time: Work from home or at the office. Working hours will be 8 hours daily preferably (Mon to Friday) from 7 pm to 2 am BD time

Job Responsibilities

  • Create a digital marketing strategy and implementation plan
  • Hire and manage agencies or freelancers for the digital marketing needs
  • Review and analyze performance reports of all digital marketing efforts on a weekly, bi-weekly, and monthly basis and create the following action plans
  • Identifying and implementing necessary marketing tools and resources
  • Plan, develop and execute country-wide digital programs and campaigns, including online advertising, website strategy, and design, social media, mobile, and deliverables. Interfacing with marketing communications functions, as well as PR, and events.
  • SEO, Email, and Brand Marketing:
  • Implement and improve organic SEO, Google PPC campaign
  • Design, build and implement modern Email, and SMS campaigns using content marketing funnels.
  • Design and Implement event planning, and event organizing for branding
  • Content Marketing:
  • Design content marketing strategies and set short-term goals.
  • Undertake content marketing initiatives to achieve business targets.
  • Produce high-quality content by collaborating with designers, developers, and writers.
  • Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
  • Regularly deliver engaging content.
  • Edit, proofread, and improve the content.
  • Generate ideas to increase customer engagement
  • Managing a content marketing budget.
  • Measuring the results of marketing activity to inform future marketing campaigns.
  • Optimize content considering SEO and Google Analytics.
  • Driving traffic and engagement that translates to sales and brand promotion
  • Analyzing web traffic metrics.
  • Ensure a strong web presence on various channels.
  • Social Media Marketing:
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of the company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
  • Ensure brand consistency in copy through tone, voice, and terminology
  • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
  • Core Competency Requirements:

Employment Status


Educational Requirements

  • MBA/Bachelor’s degree preferably in Marketing,
  • Certified Digital Marketer is preferred
  • Educational qualifications will be considered for relevant experience applicants.

Experience Requirements

  • 7 to 10 year(s)

Additional Requirements

  • Minimum 7 to 10 years of experience in the marketing domain, preferably in advertising or digital marketing agencies,
  • Minimum 4 to 5 years of experience to run digital marketing campaigns
  • Managerial experience in leading sales and/or marketing teams.
  • Ability to work remotely (or offshore) with minimum supervision
  • Keen to learn new technologies, tools, and resources.
  • Candidates must be creative and have innovative ideas.
  • Ability to work in a cross-cultural environment, preferably with western cultures
  • Deep understanding of digital marketing and digital production.
  • Proven experience delivering effective and innovative digital campaigns.
  • Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
  • Proven experience in B2C/B2B lead generation, lead nurturing, and customer journey mapping.
  • Experience in collaborating with marketing team members to identify opportunities to increase lead performance and database performance.
  • Have practical experience in driving end-to-end direct marketing execution and results in analysis.
  • Well-organized and efficient team management skills require delegating clear job direction, providing effective task workflow, building reporting process, implementing a timely feedback process, and ensuring overall accountability to meet targets.
  • Must be target-driven to meet the company’s goals.
  • Strong communication skills to facilitate marketing automation tactics/strategies and work with cross-functional teams to ensure implementation.
  • Ability to use Office applications (Word Excel, PowerPoint, Visio, etc.)
  • Should have hands-on experience on the following or similar tools:
  • Infusionsoft, Get Response (For Email Autoresponder/email campaign and sales funnel),
  • Vcita, Calendy (For Call scheduling),
  • Instapage (For landing page and sales page build-up),
  • Twillo, SimpleText (For SMS campaign and marketing),
  • Google Ads, Google Analytics, semrush, webmaster (For SEO and Data Analytics),
  • Slack, Zoom, Webinar (For virtual and remote workspace)

Job Location




Compensation & Other Benefits

  • Weekly 2 holidays
  • Paid Holidays
  • Major National Holidays (Few of them)
  • Salary Review: Yearly
  • 2 Festival Bonus
  • Gym Membership
  • Excellent working environment

Job Qualification

  • MBA/Bachelor's degree preferably in Marketing,
  • Certified Digital Marketer is preferred
  • Educational qualifications will be considered for relevant experience applicants.
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