Head of Cards

Job Description

• Develop and implement an Islami Credit Card business strategy to meet Net profit goal.
• Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Islami Credit Card products.
• Responsible for product design, packaging, communication, promotions and customer insights
• Spearhead Co-brand & affinity programs to enhance market share.
• Responsible for Activation, Usage & retention programs. Develop & implement programs for increasing card spends & improving the % of revolvers.
• Increase penetration of sub products and cross sell products with a view to enhancing profitability.
• Responsible for sales from all channels including DSA, Direct Marketing, cross selling, Branches, MGM.
• Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints.
• Interface with Visa & Master card to ensure compliance, remain conversant with emerging trends and to leverage relationship to the Bank’s advantage.
• Develop a smooth customer service process and increase the customer satisfaction.
• Work closely with Operations, Technology in providing a seamless card product through third party vendor.
• Monitor operational excellence and propose reengineering
• Focus on customer orientation, service standard and service quality.
• Explore market to increase business profitability.
• Planning, Directing and Managing of Sales Team.
• Ensure Compliance issues of regulatory authorities.

Job Qualification