Head of Sales – bnjobs.com

Head of Sales

Standard Essential Company Ltd.

  • Marketing/Sales
  • Full time
  • 2 years ago
  • Dhaka

Job Description



Job Context

    Standard Essential Company Limited (SECL), an Authorized Distributor of Castrol. Castrol is the world-leading manufacturer, distributor, and marketer of premium lubricating oils, greases, and related services to automotive, industrial, marine, aviation, oil exploration, and production customers across the world. The company is headquartered in the UK and operates directly in over 46 countries and employing approximately 7,500 staff worldwide. In nearly 74 other countries, Castrol is represented by third-party distributors who market and sell products locally. The Castrol delivery network extends throughout 120 countries, covering 800 ports and partnering with over 2000 distributors and agents. Standard Essential Company Ltd (SECL) is the Country Distributor for Castrol Global Marine & Energy in Bangladesh. SECL has earned an enviable reputation by consistently serving the clients with premium quality Lubricants petroleum products. The SECL management team members come with over 50 years of international lubricants experience, gained at major oil companies, and specialize in marketing, in-field lubricant technical support, logistics, supply, and after-sale technical supports of Industrial, Power Plant & Marine Sector. Currently, SECL is looking for candidates for the Head of Sales role. Those who are organized with strong attention to detail along with a can-do attitude & great communication skill with professional etiquette are recommended to apply.

Job Responsibilities

  • To integrate brand and trade strategies into corporate planning and hence to contribute to the performance of brands and sales channels (e.g., dealer channel, retail channel, corporate sales, Institutional Channels). Comprehensive study about the lubricant industry and gaining insights through engaging with all key stakeholders is imperative.
  • To develop robust defined process and selection criteria for appointing the distributors/dealers/agents whichever applicable for the lubricant business with special emphasis on exploring new concepts.
  • To develop Trade Marketing strategy (dealer & retail channel development, consumer engagement, trade promotions, trade loyalty, planogram, trade communication, activation programs etc.) and drive executions by guiding sales & distribution team.
  • To drive the Target Based Sales of the product on Nationwide basis.
  • To develop corporate sales strategy with an objective of building long term partnership, thereby; would require robust classifications of corporate customers and account penetration & development plans.
  • To provide strategic input in developing the retail distribution strategy with structured retail classification.
  • To develop the trade marketing & distribution capabilities of sales team through training programs.
  • To plan and execute different engagement programs such as sales force briefing session & competition, distributors competition, distributors conference, innovative engagement programs for different sales channel partners to drive corporate brand loyalty.
  • To develop the sales budget including the manpower planning and ensure effective utilization of the budget through periodic review and reallocating the resources based on business priority.
  • To lead key strategic projects (e.g., restructuring of sales department, direct sales channel (corporate & SME) strategy, sales competency model, performance dashboard of sales team.
  • To ensure uninterrupted supply of products by coordinating & following up with distribution & logistics team, plant manager, finance & accounts team and by also leading distribution contingency plans in volatile situation.
  • To plan and drive the information management process (e.g., IT system, standard report matrix) to assist all in day-to-day business decisions and sharing strategic insights with the Management.
  • To act as a key interface between sales department and all other departments to drive all relevant business process and cross functional projects.
  • Strategizing and Developing the Sales & Distribution Plans for new products’ introduction and developing new business channels & opportunities.
  • Need to lead new product developments, the opportunities in the marketplace and ensure launch plans are in place to deliver the perfect punch in the market.
  • Ensuring new initiatives are taken to develop business in terms of channel development and other sources to expand the brand footprint.
  • Anticipate the developments in the retail environment and setup a relevant structure.
  • Expand the brand footprint by taping new channels/areas like Rural, Institutions etc.

Employment Status


Educational Requirements

  • Bachelor of Engineering in Mechanical/Power/Chemical
  • Business/Science Graduate from a reputed university preferably from public university’s Engineering on top would be an added advantage.
  • MBA will be preferred

Experience Requirements

  • At least 12 year(s)

Additional Requirements

  • Only males are allowed to apply
  • The applicants should have experience in the following area(s):
  • Sales & Marketing in the field of Fuel/Petroleum/Lubricant, Manufacturing (FMCG), Industrial Parts & Machineries.
  • Minimum twelve (12) years’ experience in sales management in lubricant industry (preferred). The exception can be for applicants with solid sales management experiences of industrial equipment or raw materials used for manufacturing units.
  • Standard managerial skills (e.g., leadership, verbal & written communication skill etc.) as applicable for the position.
  • Tech-savvy individual with MS Office advance level expertise required

Job Location



  • Market competitive Negotiable

Compensation & Other Benefits

  • Sales Commission
  • Salary Review: Yearly
  • Festival Bonus: 2 (Yearly)
  • Mobile Bills and T.A/D.A
  • Other benefits as per company policy

Job Qualification

  • Bachelor of Engineering in Mechanical/Power/Chemical
  • Business/Science Graduate from a reputed university preferably from public university's Engineering on top would be an added advantage.
  • MBA will be preferred
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