Senior/ Brand Executive (YAMAHA) –

Senior/ Brand Executive (YAMAHA)

ACI Motors Limited

  • Marketing/Sales
  • Full time
  • 1 year ago
  • Dhaka

Job Description


Not specific

Job Context

  • ACI Motors is one of the most growing subsidiaries of ACI Limited. We have Agricultural Machinery, Infrastructural Development Machinery, Automobiles (Yamaha & Foton) & other machinery in our product line.
  • We have a strong market position in motorcycle unit creating a positive impact in young minds with its world-class brand `Yamaha`. Yamaha has a strong market position in 150cc market with its premium product lines; i.e. R15, MT15, Fazer, FZS FI. Yamaha also provides alternative options to its customers with Saluto (125 cc), Ray-ZR Street Rally (Scooter).
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Job Responsibilities

  • Prepare annual branding activity plan for different segment of products.
  • Prepare quarterly strategic plan and model wise product branding plan.
  • Generate ideas to change improvise and develop promotional strategies and programs.
  • Implement dealer inside branding, and ensuring POS materials in the dealer points.
  • Ensure delivery of communication materials for BTL activities, attending and executing BTL activities.
  • Plan and arrange brand activation programs.
  • Maintain proper communication with dealers, field force, agencies and biker community.
  • Manage PR & media communications.
  • Monitor dealer showroom branding.
  • Generate creative ideas and performing activities for creating brand awareness.
  • Monitor competitors branding activities and perform brand protection activities.
  • Prepare analytical reports for management.
  • Complete any other task assigned by the supervisor.

Employment Status


Educational Requirements

  • Bachelor of Business Administration (BBA) in Marketing

Experience Requirements

  • 3 to 4 year(s)
  • The applicants should have experience in the following area(s):
    Advertising Agency, ATL Marketing, Branding, BTL Marketing, Digital Marketing, Social Media Marketing
  • The applicants should have experience in the following business area(s):
    Advertising Ageny, Automobile, Manufacturing (FMCG)

Additional Requirements

  • Age 26 to 33 years
  • Both males and females are allowed to apply
  • Strong creative sense
  • Analytical Ability
  • Passionate about motorcycle industry.
  • Candidates with marketing agency experience will be preferred.
  • Sound presentation and MS Office skills.
  • Strong communication skill with positive mind-set & willing to travel extensively across the country.
  • High social skills.

Job Location



  • Negotiable
  • Attractive Salary, Incentive & Benefit package as per company policy.

Job Qualification

  • Bachelor of Business Administration (BBA) in Marketing
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