Senior/ Brand Executive (YAMAHA)

Job Description

Vacancy

Not specific

Job Context

• ACI Motors is one of the most growing subsidiaries of ACI Limited. We have Agricultural Machinery, Infrastructural Development Machinery, Automobiles (Yamaha & Foton) & other machinery in our product line.
• We have a strong market position in motorcycle unit creating a positive impact in young minds with its world-class brand `Yamaha`. Yamaha has a strong market position in 150cc market with its premium product lines; i.e. R15, MT15, Fazer, FZS FI. Yamaha also provides alternative options to its customers with Saluto (125 cc), Ray-ZR Street Rally (Scooter).
• For more information please Log on- http://www.acimotors-bd.com/

Job Responsibilities

• Prepare annual branding activity plan for different segment of products.
• Prepare quarterly strategic plan and model wise product branding plan.
• Generate ideas to change improvise and develop promotional strategies and programs.
• Implement dealer inside branding, and ensuring POS materials in the dealer points.
• Ensure delivery of communication materials for BTL activities, attending and executing BTL activities.
• Plan and arrange brand activation programs.
• Maintain proper communication with dealers, field force, agencies and biker community.
• Manage PR & media communications.
• Monitor dealer showroom branding.
• Generate creative ideas and performing activities for creating brand awareness.
• Monitor competitors branding activities and perform brand protection activities.
• Prepare analytical reports for management.
• Complete any other task assigned by the supervisor.

Employment Status

Full-time

Educational Requirements

• Bachelor of Business Administration (BBA) in Marketing

Experience Requirements

• 3 to 4 year(s)
• The applicants should have experience in the following area(s):
  Advertising Agency, ATL Marketing, Branding, BTL Marketing, Digital Marketing, Social Media Marketing
• The applicants should have experience in the following business area(s):
  Advertising Ageny, Automobile, Manufacturing (FMCG)

Additional Requirements

• Age 26 to 33 years
• Both males and females are allowed to apply
• Strong creative sense
• Analytical Ability
• Passionate about motorcycle industry.
• Candidates with marketing agency experience will be preferred.
• Sound presentation and MS Office skills.
• Strong communication skill with positive mind-set & willing to travel extensively across the country.
• High social skills.

Job Location

Dhaka

Salary

• Negotiable
• Attractive Salary, Incentive & Benefit package as per company policy.

Job Qualification

• Bachelor of Business Administration (BBA) in Marketing