Senior Manager - Digital Business Products - Digital Business & Payments - bnjobs.com

Senior Manager – Digital Business Products – Digital Business & Payments

BRAC Bank Limited

Job Description

Vacancy

Not specific

Job Responsibilities

  • Establish BRAC Bank as the #1 Digital Banking and Payments service provider in Bangladesh;
  • Manage an annual Digital Business and Payments portfolio of BDT 35,000 crore plus;
  • Lead the formulation and execution of digital financial and payments services strategy; this includes dealing with historical data and generating a forecasting model along with activities to achieve overall BRAC Bank’s Digital Business and Payments Strategy goals;
  • Drive the end-to-end Digital Products and Services business growth, new digital products, and payments ecosystem launch by ensuring boosted digital experiences; it starts with:
  • New products and features business viability check
  • Concept paper preparation
  • Business Requirement Documents (BRD) preparation,
  • Functional Specification Document (FSD) finalization
  • User Acceptance Test (UAT), etc.
  • Maintain an understanding of technology advancements, evolutions, and innovations taking place in DFS or Digital Banking space to ensure continuous Digital Business growth;
  • Manage internal stakeholders (Finance, Accounting, Reconciliation, Dispute and Settlement, Customer Experience, and Technology teams) for Digital Services products launch;
  • Create brand value for Astha app with differentiation and segmented strategy;
  • Define, design, manage and plan for Digital Banking/Astha product’s marketing strategy, mass communication, and digital promotions;
  • Launch and drive persona-based Micro Campaigns, contextual offers for Astha app, and payments products;
  • Guide team to do post-business performance analysis against the controlled customer base.
  • Responsible for Astha customer’s net add growth by planning and designing mass market digital campaigns for app download, registration, and customer win back;
  • Drive overall Astha app(s) transactions by designing segmented and weekends offer.

Employment Status

Full-time

Educational Requirements

  • Minimum graduation from a reputed Foreign or Local UGC-approved university with a satisfactory academic track record. Business or Engineering graduate is preferred.

Experience Requirements

  • At least 8 year(s)

Additional Requirements

  • Minimum 8 years of work experience (experience in Telco Products/ FMCG Digital Business/ Start-up Product/ MFS Products and Payments/ Digital Business / Digital Payments / Digital Banking Background roles will get preference);
  • Always up for new disruptive ideas for business and digital experience – DX
  • Expert in customer centricity, strong analytical ability, self-propelled, and adaptive to changes
  • Ability to lead a dynamic team, and keen to develop others.

Job Location

Anywhere in Bangladesh

Job Qualification

  • Minimum graduation from a reputed Foreign or Local UGC-approved university with a satisfactory academic track record. Business or Engineering graduate is preferred.
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