Social Media Marketing Specialist

Job Description

Vacancy

2

Job Context

A Fast-growing Ecommerce company is seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Job Responsibilities

• Build and execute extensive social media marketing plan & strategy through research, benchmarking, messaging, audience identification and editorial calendar
• Develop and design contents for both online & offline campaigns/contests.
• live telecast as per schedule & Coordinating video editing, compilation.
• Trailing all national and international days to generate creative reflecting the theme.
• Write, edit catchy content and proofread for copy writing of materials both in English & Bengali.
• Assist with crisis management, bad reviews, and negative news communications
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Build meaningful connections and encourage community members through dialog and messaging
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan
• Track and analyze analytics report to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Reporting on campaign analytics such as Reach, Clicks, Engagement, and Conversion etc.
• Excellent project management and time management skills.
• Relationship with influencer, Blogger, youtuber, tiktoker and public relation teams of different media will be an advantage.

Employment Status

Full-time

Workplace

• Work at office

Educational Requirements

• Bachelor of Business Administration (BBA) in Marketing, Bachelor of Business Administration (BBA) in Mass Communication & Journalism

Experience Requirements

• 2 to 3 year(s)

Additional Requirements

• Age 20 to 35 years
• Both males and females are allowed to apply
• Excellent knowledge on copyrighting, idea generation, digital media and online contest & campaign management.
• Capability of handling social media contents such as Youtube, Facebook, Instagram, LinkedIn, and Twitter etc professionally.
• Creative in developing campaign ideas and strategies to win pitches from competitors.
• Excellent skills in written English & Bengali.
• Knowledge of current trends in the social media space.
• Knowledge of the local digital media space and content sourcing
• Highly driven and committed to produce top-quality campaigns that delight clients, surpassing their expectations.
• Excellent communication, networking, and negotiation skills.

Job Location

Dhaka

Salary

Negotiable

Compensation & Other Benefits

• T/A, Mobile bill, Tour allowance, Medical allowance, Performance bonus, Profit share, Insurance
• Salary Review: Yearly
• Festival Bonus: 2
• As per company policy

Job Qualification

• Bachelor of Business Administration (BBA) in Marketing, Bachelor of Business Administration (BBA) in Mass Communication & Journalism